Everyone who wants to build a foreign trade website hopes to be acknowledged by Google and hope to progress more inquiries and instructions through a little natural rankings and traffic. Then Google SEO optimization tools is an real capital to help us progress customers by the side of low or nix cost. So how can a foreign trade website complete results through Google SEO optimization tools? Bangtuo International has summarized the Google SEO optimization show in support of everybody. It is in support of your reference simply. It is primarily on bad terms into four stages.
Google SEO Optimization Technical Guide in support of Foreign Trade Websites
Phase 1: Google SEO Preparation
Modish order to act a fine job in Google SEO optimization, we duty be fully prepared and act a fine job in analyzing and planning pertinent strategies. The definite product is as follows:
1. Analyze the upshot
We need to question our finish off customer groups based on the functions of our products, the devotion industry fields, and even the commercial archetype of the company. Modish the finish off, whether our finish off customer groups are B-end customers or C-end customers, our SEO optimization strategies will be another.
2. Analyze your competitors
We need to attain several international competitors, question their websites, their promotion methods, and even the keywords they promote, and their current performance on Google SEO. We plus need to question the website construction and content of the top-ranked competitors, as in the soon Google SEO optimization process, we need to beat them.
3. Analyze and mine keywords
We need to accurately question the keywords in support of Google SEO optimization. We can mine keywords through keywords and connected keywords on Google, Alibaba International Station, Made-in-China.Com, and even a little other B2B platforms, or service third-party tools to mine keywords.
4. Organize keywords and build a vocabulary
We organize the mined keywords appropriately, classify them according to categories, and build a keyword documentation. The objective of classifying and building a vocabulary documentation is to be able to classify and deploy keywords on both summon whilst building a foreign trade website in the soon stage. At the same instant, we plus need to build a little question libraries, and the question libraries include many long-tail keywords. Therefore, a very imperative strategy in support of Google SEO optimization is to promote the grade of most important keywords through long-tail keywords.
5. Explore user pest points and upshot promotion points
The most important objective of exploring user pest points is to understand could you repeat that? Problems our target customers at present allow, could you repeat that? Skin texture and functions our products allow, could you repeat that? Problems they can help customers solve, and could you repeat that? Are the promotion points and advantages of our products. This way, in the soon Google SEO optimization ideas and narrative letters, we can interest more user visits and clicks.
6. Preparation stage of foreign trade website supplies and copywriting
After we allow dogged the keyword documentation, we need to get ready corresponding content based on these keywords, counting pictures, texts and videos. When we are building a foreign trade website, we need to deploy the corresponding content and keywords to the corresponding columns and pages.
Google SEO Optimization Technical Guide in support of Foreign Trade Websites
The succeeding stage: Foreign trade website construction stage
We know so as to building a high-quality foreign trade website is the foundation of Google SEO optimization and plus the carrier of SEO optimization. The objective of grade is achieved through the inclusion of content in the foreign trade website. It can be thought so as to nearby will be nix grade lacking inclusion. So how to build a foreign trade website so as to complies with Google SEO optimization rules is plus very imperative.
1. Foreign trade website construction procedure values
We often come up to across many foreign trade websites. Although the content of the website is in English or other languages, the website’s train and coding act not unite Google SEO optimization values. Many foreign trade websites service domestic website building systems and structures to build foreign trade websites, which is noticeably bad-tempered. This is plus the right mind why many foreign trade websites are not incorporated in Google bearing in mind they are built.
2. Content construction values in support of foreign trade websites
For on the whole companies so as to work B-side clients, the content construction and blueprint of foreign trade websites are plus very imperative. Modish the process of Google SEO optimization, we allow a 16-word guideline: From top to substructure, from gone to straight, step by step, and decreasing in sequence. This capital so as to imperative content and keywords be supposed to be placed by the side of the top and gone of the website, as the stress decreases in sequence. That is why many upshot websites deposit the upshot show pole closer to the homepage.
3. Keywords are pertinent to the content
If we care for to optimize a keyword, afterward bearing in mind the keyword is deployed to the corresponding summon, the content presented on the summon duty be carefully connected to the keyword, and the content duty be of from top to toe quality and able to provide valuable in rank to customers, more willingly than strut up expressions in support of the sake of Google SEO optimization.
4. The home link construction of the foreign trade website is reasonable
We know so as to in the process of Google SEO optimization, foreign trade websites duty allow de rigueur home link structures, counting pole relations, content relations, breadcrumb navigation relations, connected content relations, recommended content relations, tag relations, and keyword announcer text relations. These relations form the overall set-up of the website, and are plus the atlas navigation in support of users to visit the website, and are plus an real channel in support of Google spiders to crawl the website. However, it is worth noting so as to we cannot turn into home relations by chance, and we duty link connected content as you would expect.
5. URL Standards
The URL standard of foreign trade websites is plus any more imperative indicator to compute whether the construction of foreign trade websites meets the values and is standardized. The homepage, pole summon, group summon and assign summon of foreign trade websites need to correspond to a URL take in hand, and it is one-to-one correspondence, not one-to-many or many-to-one. Therefore, we duty ensure the inimitability of the URL of both summon. Multiple URLs pointing to the same summon will go in front to decentralization. Modish addition, the naming of URLs duty be standardized and cannot exceed three levels. Refer to: URL Standards in support of Foreign Trade Website Construction. And the URL naming duty include keywords connected to the summon content. It not simply has a fine effect on user content recognition, but plus can act better SEO optimization grade. Then connected to the URL standard are the settings of 301 and 404.
6. TDK settings in support of foreign trade websites
For each foreign trade website’s Google SEO optimization, the setting of TDK is very imperative and is the major to determining the achievement or failure of Google SEO optimization.
The so-called TDK refers to the setting of the website’s title, narrative, keywords and other tags. By setting the TDK tag, it is equivalent to decisive Google could you repeat that? The most important content of our current webpage is. Google will be obsessed with and crawl according to the content we calibrate. The belief of setting the TDK tag is to calibrate it according to the search rules, and act not support up keywords. When setting the title and keywords, recompense attention to whether the keywords allow traffic worth.
7. Check and calibrate up the website beforehand launch
Modish addition to the beyond settings, we plus allow to act a little other product, such as read-through whether nearby are relations on the website so as to act not require stress assigning, count nofollow tags, difficult whether the post-mortem order and other online consultation tools and functions are typical, generating and making sitemap.Xml, letters Robots.Txt protocol, whether the website runs normally, and whether nearby are one delays.
8. SSL security certificate configuration and installation
SSL security certificates are essential in the process of making foreign trade websites in up to date years. Google Chrome browser uses the Https protocol by default. If the SSL certificate is not installed, the website will be displayed as unsafe. Therefore, everybody will take this into consideration all through the construction of foreign trade websites. Then the website with the SSL security certificate installed is plus very friendly to Google.
Google SEO Optimization Technical Guide in support of Foreign Trade Websites
The third stage: Google inclusion stage
When the foreign trade website is launched, we allow basically accomplished all the preparatory product in support of Google SEO optimization, and we plus allow the carrier in support of SEO optimization grade. Then could you repeat that? We need to act after that is to allow Google attain our website and include it well bearing in mind the foreign trade website is built and launched. Only whilst the website is incorporated can it participate in the grade. Modish theory, the more website pages are incorporated, the more keywords will participate in the grade.
1. Google Submission
After we turn into the sitemap.Xml atlas of the website, we need to verify the management authority of the website in the webmaster tool of Google search console at the outset. We can verify it through domain surname outcome, funnel verification or HTML tag verification. After verification, we can provide sitemap.Xml. After submission, we need to put off in support of a while. Generally, Google will nickname this material in a only some days. The website will plus start to be incorporated unhurriedly. Of route, if the foundation of the website is not fine, even if this part is operated, it might not be incorporated.
2. Quickly interest spiders and include
After we allow accomplished the prior step, on the whole of us will put off in support of Google to dispatch crawlers to crawl our website, but we can still service methods to quickly interest spiders to crawl our website, so so as to our foreign trade website can be incorporated in Google on the same sunlight hours. (Our extensive useful experience has proved so as to it is very effective).
3. Check the website collection
After we allow ready the prior product, if nearby is nix difficult with the website foundation, the website will basically be incorporated in Google very soon. We friendly the Google website and enter: Position:Domain.Com, and we can check how many pages of our website are incorporated in Google. You can plus check whether nearby are one keywords in the incorporated pages so as to are ranked on Google. If nearby are rankings, it is very fine, nix material anywhere the grade is, it capital so as to the quality of the current summon is still fine, and we can in stages better the grade situation of keywords through soon SEO operations.
4. Continuously bring up to date high-quality content
After we allow accomplished a very imperative step, we need to act typical operations. With a fine start, we need to calm down and persevere in producing high-quality content. When creating content, we still need to abide by the Google SEO optimization ideology and assert on publishing. SEO optimization is a long-term product. If we care for our foreign trade website to progress better rankings and traffic on Google, this product duty be ready persistently.
5. Analyze spider logs
When we continuously bring up to date the content, we plus need to recompense attention to the inclusion of the newly released content on Google. If it is not incorporated, we need to question the spider logs and turn into corresponding adjustments until the content is incorporated. Over instant, our foreign trade website will be incorporated more and more on Google.
6. Do a fine job of keyword announcer text
Modish the process of updating content, we duty not put behind you so as to we need to turn into a little keyword announcer text relations. When making keyword announcer text relations, we duty be very straighten almost which pages both keyword is deployed on, and we duty be very familiar with the keyword construction of the full website. The belief of keyword announcer text relations is to turn into announcer text relations in support of heart keywords and secondary keywords, and nearby is nix need to link keywords of the same level. We be supposed to turn into announcer text relations in support of the keywords we care for to better their rankings.
7. Do a fine job of SEO outdoor relations
The so-called outdoor relations are relations to our website from other websites. On the Internet, outdoor relations are equivalent to a election of confidence. The more outdoor relations nearby are, the more it can help better the grade of keywords and interest spiders. However, you be supposed to recompense attention to the quality of outdoor relations and the bearing of the content. It is better to allow with a reduction of than too much. Modish up to date years, the stress of outdoor relations in support of foreign trade website SEO has plus been decreasing. You can wish a little high-quality platforms to act a little appropriately.
Google SEO Optimization Technical Guide in support of Foreign Trade Websites
Stage 4: Boost rankings and traffic conversion
The ultimate goal of Google SEO optimization is to convert traffic. Of route, nearby is an inevitable connection linking websites, rankings, traffic and conversions. By humanizing the grade situation of keywords, foreign trade websites can achieve more natural traffic, and more traffic will generate inquiries and conversions.
1. Continuously better keyword rankings
Through the pains of the prior stages, the SEO optimization product of foreign trade websites has basically been on the straight track. Modish addition to day after day content updates, we need to merge a little website keywords to better the grade of heart traffic keywords. Modish addition, we plus need to rank more keywords. The more keywords so as to participate in the grade on the website, the better. The elevated the grade situation, the better.
2. Analyze the site’s point-to-point ratio
When a keyword achieves a undeniable grade, in belief, it will progress a little grade show and traffic. Users enter our website through the grade of keywords. Modish concrete situations, nearby might be a big difference in the traffic of the concrete website, which might be another from the notional traffic of the keyword grade situation and quantity. This capital so as to the click-to-display ratio of our foreign trade website is small. This capital so as to our keywords are ranked and displayed, but we act not progress the corresponding click traffic. Then we need to question the right mind. The right mind in support of the low click-to-display ratio is so as to the advertising creativity is not good-looking, so we need to turn into a little adjustments and optimizations.
3. Analyze the bounce rate of your website
The bounce rate is a very imperative indicator so as to reflects the quality of a website. No material could you repeat that? Form of promotion is used, if users visit the website and exit unequivocally lacking staying or visiting other pages, it capital so as to the website has a from top to toe bounce rate. A website with a from top to toe bounce rate will allow a low conversion rate, which capital so as to the design and content of the foreign trade website are not good-looking an adequate amount of. We need to optimize and adjust the content of the website, optimize the content aggregation and home link construction.
4. Improve the conversion of traffic pages
Modish a foreign trade website, the traffic of both summon will unquestionably be another. We can question a little high-traffic landing pages, and afterward act a fine job of marketing conversion on this summon to promote user inquiries.
5. Continuously discover and add new-fangled keywords
Modish the process of Google SEO optimization, we be supposed to for eternity recompense attention to a little pertinent dynamics and in rank of peers on the Internet, timely discover and add new-fangled traffic keywords, deploy them to the website, and upload and optimize the corresponding content. Modish this way, we can attain not worth it the gaps and turn into up in support of them. Let the foreign trade website allow more and more keywords, wider coverage, and greater traffic.
Modish outline, in the process of operating Google SEO optimization, we need to use up more instant and energy, assert on burden a fine job of basic product, and persevere in SEO optimization. Therefore, we conclude so as to the heart keywords of Google SEO optimization are creative strategy + high-quality website + persistence = achievement. So if you allow better methods and experiences in the process of Google SEO optimization, we can plus discuss and share them in concert. At the same instant, if you care for to commend a third-party service giver to act Google SEO optimization product, be wary of low-price instructions. There will be undeniable risks.